How I Work

Our minds limit, select, recall and assemble images so much more than what we actually see. We winnow away vast fields of input every second and keep a life's worth of impressions under loosely locked and random files.

Ironically, the 'connected world' offers an easy task: choose from fractions of what we have already stored in our lives, and re-solder them to the longer chains of perceptions, strewn into relevance by the sub-concious.

I like to begin with a distinctive image, one so familiar that it is likely that we no longer notice. I 'flavour' it with colours (some things sharper, bitter and oil). London is full of these, new, fresh or old, fermented; and they are sweeping the world with their ability to reorder infinite ingredients into experiences new and familiar.

A century ago, Thoreau wrote, "We are in great haste to construct a magnetic telegraph from Maine to Texas; but Maine and Texas, it may be, have nothing important to communicate."